PC Jeweller Ltd (NSE: PCJEWELLER) is back in focus as the company works through its debt restructuring and turnaround plans. With renewed interest in the jewellery retail sector, many investors are asking: Is PC Jeweller a good buy? and what are its future price targets?
This article covers PC Jeweller’s business outlook, risks, valuation, and recovery trend, along with clear, data-backed share price targets for 2026–2030 and key insights investors should track.
Table of Contents
- PC Jeweller – Company Overview
- PC Jeweller Share Price Today
- PC Jeweller Investment Calculator
- PC Jeweller Share Price Target 2026
- PC Jeweller Share Price Target 2027
- PC Jeweller Share Price Target 2028
- PC Jeweller Share Price Target 2029
- PC Jeweller Share Price Target 2030
- Should You Buy PC Jeweller Stock?
- Is PC Jeweller a Good Buy?
- PC Jeweller Annual Earnings Results
- Key Valuation Metrics
- PC Jeweller – Peer Comparison
- Final Verdict
- FAQs – PC Jeweller
PC Jeweller Ltd (NSE: PCJEWELLER) – Company Overview
PC Jeweller Ltd (NSE:PCJEWELLER) is a New Delhi–based jewellery retailer known for its hallmarked gold, diamond-studded designs, and strong showroom presence across India. Founded in 2005, the company expanded rapidly through large-format stores and an omnichannel sales model covering wedding, festive, and everyday jewellery. You can explore more about the brand on their official website .
PC Jeweller is recognised for its purity assurance, craftsmanship, and value pricing, making it a trusted name in India’s organised jewellery market. Investors can review the latest stock performance on BSE or access detailed filings through NSE India . The company has recently focused on deleveraging, operational restructuring, and selective expansion to stabilise growth and rebuild investor confidence.
PC Jeweller Share Price (NSE: PCJEWELLER) Today
PC Jeweller Investment Calculator
₹0.00 Present Value: ₹0.00 Total Interest: ₹0.00 Future Value: ₹0.00Investment Calculator
PC Jeweller Share Price Target 2026
- Debt reduction and OTS approval can significantly boost investor confidence.
- PC Jeweller remains a high-volatility stock with sharp swings around quarterly results.
- Improved festive demand and jewellery retail recovery may support upside in H2 2026.
- RSI oversold zones hint at a possible mean-reversion towards long-term averages.
- Clearer corporate governance and legal updates remain crucial for trend reversal.
Based on our price projection model, the PC Jeweller share price target for 2026 is expected to range between ₹10 and ₹19.
| Month | Minimum Price (₹) | Maximum Price (₹) |
|---|---|---|
| January | 11 | 13 |
| February | 10.8 | 13.4 |
| March | 10.6 | 14 |
| April | 10.5 | 14.5 |
| May | 10.3 | 15 |
| June | 10.2 | 15.4 |
| July | 10.1 | 16 |
| August | 10.2 | 16.5 |
| September | 10.5 | 17 |
| October | 10.8 | 17.5 |
| November | 11 | 18 |
| December | 11.3 | 18.8 |
PC Jeweller Share Price Target 2027
- Successful debt clearance through OTS may trigger a strong re-rating cycle.
- The stock may benefit from better cash flows and balance-sheet stability.
- Jewellery demand recovery, led by weddings and festive seasons, could support growth.
- If export receivables are recovered, it can give a major earnings boost.
- However, PC Jeweller may still see high volatility due to its turnaround nature.
Based on medium-term projections, the PC Jeweller share price target for 2027 ranges between ₹18 and ₹32.
| Year | Minimum Price (₹) | Maximum Price (₹) |
|---|---|---|
| 2027 | 18 | 32 |
PC Jeweller Share Price Target 2028
- With litigation issues reducing, PC Jeweller may experience a strong business recovery cycle.
- Exports revival and pending receivable recovery could significantly improve margins.
- Retail expansion through franchise partners may support steady top-line growth.
- Brand rebuilding and new jewellery collections can attract younger and premium buyers.
- However, PC Jeweller will likely remain a sentiment-driven stock due to its turnaround nature.
Based on long-term recovery expectations, the PC Jeweller share price target for 2028 is projected between ₹30 and ₹48.
| Year | Minimum Price (₹) | Maximum Price (₹) |
|---|---|---|
| 2028 | 30 | 48 |
PC Jeweller Share Price Target 2029
- If debt-free status is achieved, PC Jeweller may enter a full-scale turnaround phase.
- Stronger liquidity and improved governance can help attract long-term institutional investors.
- Domestic jewellery demand is expected to grow with rising incomes and festive cycles.
- New product lines and franchise-driven expansion can support sustained revenue growth.
- However, the stock may still show higher-than-normal volatility compared to peers.
Considering its long-term restructuring outlook, the PC Jeweller share price target for 2029 is estimated between ₹42 and ₹68.
| Year | Minimum Price (₹) | Maximum Price (₹) |
|---|---|---|
| 2029 | 42 | 68 |
PC Jeweller Share Price Target 2030
- By 2030, PC Jeweller could complete a full business transformation with a cleaner balance sheet.
- Brand rebuilding, franchise expansion, and exports revival may help PC Jeweller regain market positioning.
- If litigation issues are resolved fully, PC Jeweller can unlock long-term valuation re-rating.
- Growing domestic jewellery demand and premiumisation trends support sector-wide tailwinds.
- However, PC Jeweller will continue to remain a high-risk, high-reward stock for long-term investors.
Based on long-term projections, the PC Jeweller share price target for 2030 ranges between ₹55 and ₹92.
| Year | Minimum Price (₹) | Maximum Price (₹) |
|---|---|---|
| 2030 | 55 | 92 |
Should You Buy PC Jeweller Stock?
| Year | Minimum Price (₹) | Maximum Price (₹) |
|---|---|---|
| 2026 | 10 | 19 |
| 2027 | 18 | 32 |
| 2028 | 30 | 48 |
| 2029 | 42 | 68 |
| 2030 | 55 | 92 |
- OTS acceptance and debt reduction can significantly improve PC Jeweller’s financial stability.
- Stock remains highly volatile — suitable for experienced traders.
- Jewellery retail demand and festive cycles may support upside in the coming years.
- Receivable recovery from exports can create a major earnings boost.
- Corporate governance clarity remains essential for a long-term re-rating.
Valuation Snapshot: Targets reflect PC Jeweller’s restructuring progress, OTS acceptance, improving jewellery demand trends, and the stock’s mean-reversion potential in a high-beta environment.
Valuation Methodology Used: Projections are based on a blend of Price Projection Models (PPM), volatility analysis, sector demand trends, and PC Jeweller’s ongoing debt-reduction & OTS progress. Forecasts factor in mean-reversion levels, quarterly sensitivity, and jewellery retail growth patterns.
PC Jeweller Annual Earnings Results
The table below shows key annual financials of PC Jeweller for the most recent 5 full years. Source: Company filings & exchange disclosures.
Annual Reports | NSE Filings
| Metric | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|
| Sales (₹ Cr) | 2,825 | 1,605 | 2,472 | 604 | 2,244 |
| Expenses (₹ Cr) | 2,410 | 1,696 | 2,216 | 774 | 1,848 |
| Operating Profit (₹ Cr) | 415 | -91 | 256 | -170 | 396 |
| OPM % | 15% | -6% | 10% | -28% | 18% |
| Other Income (₹ Cr) | 24 | 53 | 163 | 64 | 126 |
| Net Profit (₹ Cr) | 62 | -391 | -203 | -629 | 578 |
PC Jeweller – Key Valuation Metrics
These are the most important valuation and profitability ratios that indicate PC Jeweller’s financial strength, pricing, and risk profile.
| Metric | Value |
|---|---|
| TTM PE Ratio | 13.2 |
| PB Ratio | 1.11 |
| EBITDA Margin (Latest) | 18% (FY25) |
| ROE (Return on Equity) | 12.7% |
| ROCE (Return on Capital) | 6.55% |
| Debt to Equity | 0.22 |
| Sector PE (Jewellery) | ~28.9 |
| Sector PB | ~3.05 |
- PC Jeweller trades at a deep discount to sector PE, signalling potential value if earnings stabilise.
- PB ratio near 1x indicates fair asset-based pricing during restructuring.
- ROE and ROCE remain modest but improving, reflecting early recovery signs.
- Low debt-to-equity (0.22) supports balance sheet stability post-OTS progress.
PC Jeweller – Key Peers & Comparison
Below is a focused comparison of PC Jeweller with its most relevant industry peers based on business model, store footprint, and valuation multiples.
| Company | P/E | Market Cap (Cr) | Qtr Profit (Cr) | Qtr Sales (Cr) | ROCE % |
|---|---|---|---|---|---|
| Kalyan Jewellers | 56.22 | 52,350 | 260.51 | 7,856.03 | 15.03% |
| Thangamayil Jewellery | 53.29 | 9,796 | 58.51 | 1,710.90 | 13.74% |
| P N Gadgil Jewellers | 29.03 | 8,613 | 79.31 | 2,177.62 | 19.41% |
| Bluestone Jewellery | — | 8,629 | -49.11 | 513.09 | -0.57% |
| PC Jeweller (PC Jeweller) | 13.19 | 8,105 | 209.54 | 825.25 | 6.55% |
Is PC Jeweller (NSE: PC JewellerEWELLER) Stock a Good Buy?
Here’s a sharp and practical bull–bear breakdown of whether PC Jeweller is worth buying today, based on debt resolution progress, retail demand, valuations, and market sentiment.
Bull Case: Why PC Jeweller Could Rise
- OTS approval by majority lenders reduces insolvency risk and boosts sentiment.
- Stock trades at a deep discount to sector valuations (PE 13 vs sector ~48).
- Recent quarters show profit recovery and strong margin rebound.
- Festive demand + retail jewellery recovery may support stronger FY26–FY27 numbers.
- High-beta momentum makes the stock attractive for traders after consolidation.
Bear Case: Why PC Jeweller Could Struggle
- Corporate governance cases & legacy issues continue to weigh on valuations.
- Revenues dropped sharply over the last few years due to legal disruptions.
- Retail footprint reduced from 82 to 57 stores, impacting scale and brand visibility.
- Volatility remains extremely high — stock reacts sharply to every quarterly result.
- Export receivables stuck under litigation create uncertainty around cash flows.
Verdict:
PC Jeweller is a high-risk, high-reward turnaround stock. If OTS implementation continues smoothly and retail demand rebounds, the stock can deliver meaningful upside from current levels. Traders can expect sharp, sentiment-driven swings, while long-term investors should enter only with a higher risk appetite and a staggered approach.
Final Verdict
PC Jeweller is a classic high-risk, high-reward turnaround stock. The upside depends heavily on debt settlement progress, clean governance, and steady operating performance.
With valuations still at deep discounts, even small positive triggers can fuel strong short-term rallies. But any negative update on OTS, receivables, or legal matters can hit sentiment quickly.
Best for: momentum traders, high-risk investors, and turnaround hunters. Conservative investors should wait for multiple clean quarters before entering.
FAQ - PC Jewller
Q1. Why did PC Jeweller fail?
Mainly due to governance issues, legal disputes, falling sales, and high debt pressure. Sentiment collapsed as store count reduced and lenders escalated action.
Q2. Who owns PC Jeweller?
Founded by Balram Garg & P.C. Gupta. Promoters currently hold about 37.6% stake.
Q3. What is the share price target of PC Jeweller from 2026 to 2030?
2026: ₹14–₹22 2027: ₹18–₹28 2028: ₹22–₹34 2029: ₹26–₹38 2030: ₹30–₹45 Short-term moves depend on OTS progress & quarterly results.
Q4. Is PC Jeweller good for long-term?
Only for high-risk investors. Turnaround potential exists, but stability depends on debt clearance and consistent earnings.
Q5. Which stock may boom in 5 years?
In jewellery: Kalyan Jewellers, Senco Gold, Titan. PC Jeweller may boom only if the turnaround fully succeeds.
Q6. Who is No. 1 jeweller in India?
Titan (Tanishq) — the market leader in revenue, brand value, and retail footprint.
Q7. What was the IPO price of PC Jeweller?
The IPO price was ₹135 per share in December 2012.
Q8. Is PC Jeweller a good stock?
PC Jeweller is a speculative turnaround stock. Great for traders seeking volatility. Investors should enter only if they believe in the company’s recovery story.
Disclaimer
This article is for general informational and educational purposes only and should not be considered financial or investment advice. Stock markets involve risks, and actual results may differ from projections. Always conduct your own research or consult a licensed financial professional before making investment decisions. ChartMyWealth.com is not responsible for any financial losses arising from the use of this content.
Leave a comment
Your email address will not be published. Required fields are marked *



